Privacy and Cookies

The Alzheimer’s Society Online Shop ( is run by Alzheimer’s Trading Limited, a subsidiary of Alzheimer’s Society. Both Alzheimer’s Society and Alzheimer’s Trading Limited respect your privacy and comply with the Data Protection Act 1998. You are welcome to access our site without disclosing your personal data.


Information about customers who make purchases from our online shop is shared between ATL and  Alzheimer's Society to ensure that our communications are consistent and effective. This information consists of:

  •          Name
  •         Contact details: address, phone number, email address
  •         Delivery information
  •         Purchase history


Your credit or debit card information is processed by a secure payment processor. Neither Alzheimer's Society nor ATL retain card details after the payment is authorised.


If you contact us through our website, we may keep a record of that correspondence; details of transactions you carry out through our website and details of your visits to our website including but not limited to, traffic data, location data, weblogs and other communication data. We may also ask you for information when you report a problem with this website.


We also collect non-personal information such as browsing data to help us to monitor and improve the performance of our website and other online tools. Get further information on cookies and IP tracking


Further information about privacy and cookies for Alzheimer’s Society online platforms:

·         Privacyand security

·       Howwe use cookies


How do we use personal information?

 We may use your personal data in the following ways:


·      To ensure that content from our website is presented in the most effective manner for you and for your computer.

·      To provide you with information, products or services that you request from us or which we feel may interest you. Where you have provided your postal address, telephone number or email address, we take that to indicate that you agree to this use of your personal data. You may contact us at any time to request that your personal data is not used for direct marketing purposes.   

·     To carry out our obligations arising from any contracts entered into between you and us.  

·     To notify you about changes to our website and the services we provide.


We will only use any personal information you send us for the purposes for which you provide it.


How do we protect personal information?

 We retain your information as long as it is necessary and relevant for our operations. in addition, we may retain personal information from closed accounts to comply with national laws, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our User Agreement and take other actions permitted or required by applicable national laws. After it is no longer necessary for us to retain your personal information, we dispose of it in a secure manner according to our data retention and deletion policies.

We will not sell your details to third parties. We may need to pass them to companies such as fulfillment houses and printers, authorised to act on our behalf.

All employees who have access to your personal data and are associated with the handling of that data are obliged to respect the confidentiality of your personal data.


If you do not want us to use your data for news, updates or promotional messages, please tick the relevant box situated on the form on which we collect your data.


Your rights

Alzheimer's Society tries to keep the information we have about you accurate and up to date. you may wish to ask us to update or correct certain detials, please let us know and we will amend our records accordingly.

If you find errors or inaccuracies in your data, we will erase, complete or amend that information upon request.


You can ask us whether we are keeping personal data about you by writing to the Information Governance Manager, Alzheimer's Society, 43-44 Crutched Friars, London EC3 2AE or by emailing


Please ask for a subject access request form. Once we have received the form with full details of your request we will respond within 40 days. There is an administrative charge of £10 for this service.


Cookies and analytics 

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible, and for marketing purposes, including remarketing.


Learn more about cookies on


How do we use cookies?


This site uses cookies in order to provide a service to visitors. No personal data is stored in these cookies, which are used to:

·         allow users to log in to the website

·         check that cookies can be set and therefore determine whether a user is able to log in

·         store a reference to form data that is stored on the web server

·         help us better understand how visitors engage with this website

·         help us ensure that our marketing is as cost-effective as possible


This site uses both first party and third party cookies.


Managing cookies

Cookies help us to ensure both that our website is as good as it can be for our users, and that all our digital marketing is as efficient as it can be (so we spend less money). Cookies pose little threat to your privacy, but some people may want to turn them off anyway. Please be aware that if you disable all cookies, some elements of our website may not work properly (such as using our online shop or event registration).


Firefox: Enable and disable cookies that websites use to track yourpreferences

Safari: Managing Cookies

Google Chrome: Manage cookies

Opera: Security & Privacy in Opera

Internet Explorer: Howto manage cookies in Internet Explorer 9, How to delete cookie files inInternet Explorer