HUG™ is a soft comforter designed to be cuddled. It has weighted limbs and a soft body that contains a simulated beating heart and music player that can be programmed to play a persons’ favourite music. Research has shown HUG can improve a person’s quality of life by reducing anxiety, agitation and enhancing social interaction.
Alzheimer’s Society has partnered with HUG by LAUGH® through the (Alzheimer’s Society) Accelerator Programme to ensure HUG gets to people who really need a cuddle.
The daughter of someone living with dementia said,
‘HUG is a comfort for Mum. Wherever Mum goes, HUG will go. There is a strong attachment and emotional bond.’
Chris who is living with dementia said,
‘I think a lot of people living with dementia don’t know how they’re feeling or why they’re feeling a particular way, and the comfort that the HUG doll will bring people in those situations is just really calming, a soothing effect, and it makes you feel loved.’
0333 366 0035 (local rate)
Every purchase you make helps fund Alzheimer’s Society’s work
