100% of our profits goes to Alzheimer’s Society to help fund our work to support all those who need our help and ultimately find a cure for dementia. As a result, every purchase you make really does make a difference. Find out more about where your money goes.
There are of course also overhead costs that include running the website, the staff costs of our small team, production of our catalogues, stock costs and the fulfilment costs to process orders, store, pack and send products etc.
It is not possible to calculate accurately the amount that goes to the charity for individual products. The profit margin/discount on different products also varies significantly. Christmas cards and branded products for example have a much better margin than the assistive products we sell to help people living with dementia make the most of their lives and live longer in their own homes.