VAT relief

What is VAT relief?

VAT relief means you can save money on many of our helpful everyday products as we don’t have to charge 20% VAT. 

What products are eligible for VAT relief?

Products that were designed and manufactured specially to help people with dementia or other chronic conditions. We’ve clearly labelled them on our website and catalogues and show the VAT relief price in pink.

If you are unsure if a product is eligible for VAT relief or would like to know more, please call our team on 0333 366 0035 (local rate).

Please note Postage is not VAT exempt, and the VAT Relief will be removed from the individual products.

Am I eligible for VAT relief?

Yes, if you have dementia or are considered chronically sick or disabled, and you are buying the product for your personal use. This also applies if you are family, friend or carer buying on behalf of someone who is eligible.

If you are not sure whether you are eligible for VAT exemption please read Notice 701-7 VAT relief for disabled people or call HMRC’s advice line on 0300 200 3700. Please check eligibility as this is legally binding and there are penalties for false declaration.

Online orders

When purchasing a product that qualifies for VAT exemption you will be asked to tick a box declaring that you or the person you are buying for are eligible for VAT relief. You will then be asked to give full name and the medical condition of the person who qualifies for VAT relief. Once this is completed you will be charged the VAT relief price.

Phone orders

When placing a telephone order, you will be asked to declare that you or the person you are buying the product for are eligible for VAT relief. You will then be asked to give full name and the medical condition of the person who qualifies for VAT relief.

Important Information

Alzheimer’s Society online shop is required to keep a record of all customers who have qualified for VAT relief, their names, addresses, and qualifying medical condition and present this information to HRMC if requested.

Please note that it is an offence to falsely claim that you or the person you are buying for is eligible for VAT relief.