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About us

Welcome to our online shop!

Our Online Shop sells a wide range of assistive products designed to help with everyday life for people living with dementia and their carers. Our products are tested and reviewed by people affected by dementia; this helps us decide which products to feature and with the advice and guidance we give.

We’d love you to add your reviews to help others with their decisions. We’d also like to hear your thoughts about our shop and product range and any questions or ideas you have. Please email us at

We also check our competitors offer to make sure we offer the best prices. Look out for VAT relief prices in pink. People living with dementia and people purchasing on their behalf can buy many of our products VAT free – a saving of 20% off the retail price. Visit our VAT relief page (link here) to find out more.

We also sell a fantastic range of branded merchandise, including sportswear and wedding favours, Christmas cards and gifts for all the family.

Every purchase you make helps fund Alzheimer’s Society’s work to support all those who need our help and ultimately find a cure for dementia.

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